Feeds:
Posts
Comments

Archive for August, 2015

Sorry, the story continues in Almost Aesop, Fable available through Amazon.com-b

Read Full Post »

The color Grey is after all green when sex is sold upfront:

What is a book made up of? The author thinks up a plot. It could be the story of a wolf who wants to eat up three little pigs. The author has to make each character play true to role assigned. He has to invent scenes making the opening, middle and the end sustain a certain drama, which holds the attention of the reader to the last. Depending on the age group to which the author addresses each personage shall play a role and serve the overall scheme. What drama an erotic novel can create? Plenty of situations between different personages that must cover some hundreds pages, all leading to bed like many roads leading to Rome. The author is trotting like a nag through the paces of his craft for the single purpose of being read and rewarded for his efforts. Fifty Shades of Grey I suppose is a phenomenon. The reader gets what he or she wants and the publisher rakes in money for his investments. The Fifty Shades trilogy, by EL James, has sold more than 100 million copies worldwide, and a recent film adaptation of Fifty Shades of Grey netted more than $570m (£368m) at global box offices.

It is more than a poetic justice that in catering to fifty shades of man’s insatiable libido money not sex should make more storm.

A woman who helped publish the Fifty Shades series but was defrauded out of royalties could be set to receive millions of dollars in damages.

A US judge ordered Australian Amanda Hayward to set aside $10.7m (£6.9m) for Jennifer Pedroza, a Texas resident.

The pair were partners in a small online publishing firm that initially issued the blockbuster erotic trilogy.

A jury decided in February that Ms Pedroza had been conned when the rights were sold to Random House.

It found that Ms Hayward, who signed the deal on behalf of their firm The Writers Coffee Shop, tricked Ms Pedroza into signing a restructuring contract that cut her out of royalties rights.

The judge said an exact amount of the settlement would be worked out once the two sides had reached agreement.(BBC News)

Read Full Post »

Bulls that wreck your business online need not know a thing about fine china or your financial clout.

Algorithms are like bulls that are created by some smart software developers with which they tell you gives you control over the prices. Products are the wares you think you control while there is a whole world of online shoppers who are ready to buy them. Sometimes it can go spectacularly wrong when your algorithms have shown up a blunder. It can cause offence as well as destroy livelihoods.

Now comes an Aussie from Melbourne who two years ago was the owner of a T-shirt company called Solid Gold Bomb, which sold a wide variety of garments online via, among other outlets, Amazon. He did everything, well almost as a savvy entrepreneur should do.

Fowler had set up an algorithm to upload thousands upon thousands of T-shirt designs to his online stores. The designs were based on the infamous “keep calm and carry on” catchphrase, a slogan, which was originally dreamt up as a way of preserving morale in the event of a Nazi invasion of Britain. Fowler thought a parody would do nicely. Thus he got a computer program to come up with random variations such as “keep calm and dance on” or “keep calm and play football”.

But the huge list of word choices that he fed in included less savoury options – which he says he had no knowledge of. In particular, a T-shirt emblazoned with the imperative “keep calm and rape a lot” had been published. No-one had bought it. In fact, it sat on the web for more than a year before anyone even noticed it. But eventually it was discovered – and the internet went crazy. Twitter was ablaze with condemnation. “Solid Gold Bomb is crouching behind its algorithmically generated excuse,” said Gizmodo. Others pointed out the stupidity of using an unexamined word list to automatically generate slogans for a commercial product.

Fowler admits he made a “big mistake” and within a couple of months, Solid Gold Bomb folded. His employees were all out of jobs and a once thriving firm was gone. All because of a horrible T-shirt that no-one wore, no-one bought, and which never materially existed.

But that’s the trouble with algorithms. All sorts of unexpected results can occur.

Years before he ever experimented with the “keep calm and carry on” meme, he had devised an automated T-shirt design process which published over 22 million different versions of sports-related designs to a web store. These included icons and, crucially, people’s names. Finding the shirt with your name or your friend’s name on it made you much more likely to buy it, discovered Fowler. “It was about a 100-to-one ratio. For example, a picture of a car would sell once whereas a picture of a car with a name below it would sell a 100 times,” he says.

When Fowler first launched this technique in 2011 he received 800 orders over the first weekend. He was blown away and the effect on his business was profound. Soon he was processing thousands of orders a day. The problem was that a huge proportion of the designs weren’t vetted for suitability by human eyes before they went live on the web – an oversight that would lead to the problems two years later. “I’ve realised that you have to have an element of scrutiny,” he admits.

Fowler has now returned to selling T-shirts – after a spell as a traffic warden and as a ranger catching stray dogs – but today he is more careful. His current company, Big Texas, also uses an algorithmic process to create designs for aprons, but he uses published lists of the 1,000 most common names, not random assortments of words.

Errant algorithms can also cause human headaches when it comes to prices. The costs of products that appear on retail websites are constantly fluctuating thanks to software that sets them competitively. The frequency at which these changes happen is so great that dedicated websites have been set up to “watch” the pricing on websites like Amazon. Daniel Green has been running one of these sites for years. He explains that prices don’t just change daily – but sometimes several times in one day.

“They will drop the price of a product every few days or every few hours until a product is purchased by someone and then the price goes back up,” he says. “We know that they keep prices low on a lot of their most popular products to give the impression that they have great deals and then for less active product categories or less popular products they may have a bit more of a profit margin there.”

Sometimes this can produce amusing and unexpected results, however, in what Green calls a “race to the bottom”. Two retailers selling the same thing on Amazon’s marketplace will re-price their product against their competitor, but the re-pricing can occasionally continue unabated until absurdly low or high price points are reached. “It just goes back and forth,” says Green.

Online shopping is here to stay. Buy your stuff and do your maths and above all don’t buy what you do not really want and yet feel guilty for letting a bargain of a lifetime go. Be sure if you have missed one you are sure to find several bargain offers that are all sent to you not for your own good.

(ack: an article by By Chris Baraniuk/20 August 2015-BBC online news-future)

benny

Read Full Post »

Read Full Post »

(This is a reprint of a piece I wrote for the Free Press Journal dated Oct.14,1997. Close Encounters of the Extreme Kind/Morning Cup-benny thomas)

‘If you are a peanut vendor in Mumbai, you are likely to die young,’ This cynical remark made by one as I rode the train this morning keep coming back to me even as I took my life in my hands to negotite the stretch between the Churchgate and Eros. My encounter with death is ever present given my careless attitude to disregard traffic rules at times. Even as I settled on the parapet near the Gateway, I could not help thinking about unnecessary risks that one takes every moment. Odds are more or less the same for all given the ground realities of a metropolis bedeviled with all sorts of problems. Of course we are part of the problem. If it were not so there would be no police force. From the spate of deaths which we read in the news these days  we know for sure crime does not pay either for the extroverts or the introverts. If one thinks custody deaths occur more among the introverts and deaths by  encounter are incidental among those who love open spaces one is dead wrong! No wonder the Division Bench in Mumbai has called the Commissioner of Police for the policy regarding encounter deaths.

The police force to be fair to them has a policy to keep track of the enemies of the people which makes them people friendly. Friend or foe? It is always nice to know where you belong. Unfortunately for all concerned the lines of division keep blurring all the time. The custodians of law who are people friendly must become friendly to politicians whose power is kept up by the money power of the criminals who are the enemies to people. It is within this vicious circle that we move about on daily grind. How often we rub shoulders with criminals as we strap hang or eat out. Unless we find a fly in our soup we don’t bother the waiter. No more do we bother a policeman unless we find a hand in our pocket instead of a wallet. If we can’t tell a crook from the good no more can a cop especially if his finger is hooked over the trigger. That unfortunate peanut vendor must have looked menacing to the custodian of law, with the heaps of peanut unsold at the end of the day hiding something deadly. In the killing fields Mumbai has become even a peanut could make him jumpy. Death is what he can expect if he does not kill first. With such a mind set I remember what Lin Yutang, a Chinese scholar had to say of his countrymen. In My Country  and My People he writes that the Chinese will never make a first-rate zoologist because on seeing anything that moves all that he could think of would be, how best it could be dressed for the table. Mumbai Police suffers similarly on the similar lines.

benny

Read Full Post »

IMG_2405

Read Full Post »

IMG_2183

Read Full Post »

1.Man who simplifies life has plenty to spare for best things in life.  Man who lives on hire has all the vices of others to bear.

2. A young man who could only afford public transport happily did his stint; and now as talking head of a big Corporation he is chauffeur driven. He hates it. His public image is so altered and airbrushed whenever he looks in the morning at the mirror what he sees disgusts him.

3. This fable is very familiar and let me just the same tell to drive home a point:’ The country mouse lived merrily on offal; town mouse on caviar and blue cheese but the cat in the corporate hierarchy was a terrible taskmaster. Whichever way he looked could not rise in that corporate ladder without licking his boots.

Is corporate life all that bad? Now that I am past that stage of hard labor or looking forward for a hike in my status leaves only a crick in my neck, I ought to be careful in making any sweeping assertions. Some can handle corporate decision-making and work cheek by jowl with coworkers and try to see their ideas put into effect, and make a decent living. Are you really happy selling things you would not sell to your children or to loved ones? Are you happy playing toady to your boss who is merely looking after his back and shall sell you at the first opportunity to save his own skin? Would you be better off if you did some soul searching to ask,’Is this all I can do?’ If making life simpler is what you aim at, go into business yourself. And when it really takes off you shall start all over again worrying over matters seemingly trivial to others, Your biggest headache shall be that your sweat and blood do not fall to the ground in vain. Perhaps you shall require medication to keep your spirits up or to make through the day and night. The bottom line is keep your investment from failing and keep all aspects of you creature  under your control. It shall take every ounce of your effort but then it is your own brain child. At least  when all said and done you shall have the satisfaction you gave your best shot at it.

benny

Read Full Post »

IMG_2358

Read Full Post »

Light of my Life is not the light of your life

It was Isaac Newton who from series of experiments postuated that light is a spectrum of 7 colors. We also believe from the colors we see in a rainbow. The red light along one edge of the rainbow is electromagnetic radiation with a wavelength of about 620 to 750 nanometres; the violet light along the opposite edge is radiation with a wavelength of 380 to 450nm.

But there is far more to electromagnetic radiation than these visible colours. Light with wavelengths slightly longer than the red light we see is called infrared. Light with wavelengths slightly shorter than violet is called ultraviolet.

Many animals can actually see ultraviolet, and so can some people, says Eleftherios Goulielmakis of the Max Planck Institute of Quantum Optics in Garching, Germany. In some circumstances even infrared is visible to humans.

Beyond ultraviolet, electromagnetic wavelengths can go shorter than 100nm. This is the realm of X-rays and gamma rays. You won’t often hear X-rays described as a form of light.

“A scientist wouldn’t say ‘I’m shining X-ray light on the target’. They would say ‘I’m using X-rays’,” says Goulielmakis.

Meanwhile, go beyond infrared and electromagnetic wavelength stretches to 1cm and even up to thousands of kilometres. These electromagnetic waves are given familiar names like microwaves and radio waves. It may seem strange to think of the radio waves used in broadcasting as light.

“There is no real physical difference between radio waves and visible light from the point of view of physics,” says Goulielmakis. “You would describe them with exactly the same sort of equations and mathematics.” It’s only our everyday language that treats them as different.

So we have another definition of light. It is the very narrow range of electromagnetic radiation that our eyes can actually see. In other words, light is a subjective label that we only use because our senses are limited.

benny

Read Full Post »